A few definitions of Public Relations: - “Public Relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between and organization and its publics.”
- “Public Relations is the conscious and legitimate effort to achieve understanding and establishment and maintenance of the trust among the public on the basis of systematic research”
- “Public Relations is the sustained and systematic managerial effort through which private and public organizations seek to establish understanding, sympathy and support in those public circles with which they have or expected to obtain contact”
- Public Relations practice is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which serve both the organization’s and the public’s interest.”
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