Saturday, March 8, 2008
Public Relations as a Process
| Public relations is a process-that is, a series of actions, changes or functions that bring about a result. We can describe this in a way is to use the RACE acronym. Essentially, RACE means that public relations activity consists of four key elements: 1. Research – What is the problem? 2. Action and Planning – What is going to be done about it? 3. Communications – How will the public be told? 4. Evaluation – Was the audience reached and what was the effect? Hope you would like this. Cheers! Team Renaissance PR "Nurturing Relations" |
