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Saturday, March 8, 2008
Public Relations as a Process
Public relations is a process-that is, a series of actions, changes or functions that bring about a result. We can describe this in a way is to use the RACE acronym. Essentially, RACE means that public relations activity consists of four key elements:

1. Research – What is the problem?
2. Action and Planning – What is going to be done about it?
3. Communications – How will the public be told?
4. Evaluation – Was the audience reached and what was the effect?


Hope you would like this.
Cheers!
Team Renaissance PR
"Nurturing Relations"
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