Tuesday, January 18, 2011
BigIndianWedding - a great concept
By: Bhawna Satsangi, Feme Fashions Bureau, Delhi | 13 Jan 2011
Everyone wants a simple yet unique wedding. But to look out for the professionals to plan a wedding is a tedious task. However, to overcome the blues of wedding preparation Ashish Abrol has launched a new website specially designed to make weddings hassle free.
"Many of us are married, most of us have had a wedding in the family and none of us have escaped the pressures that this wonderful event brings with it. We've seen a harassed parent unable to compare and validate prices, brides having meltdowns because they feel they still haven't seen 'everything' they could choose from and macho men come close to tears because a decorator has played truant. Personal experiences like these and of other people led to BigIndianWedding.com to be born," states Ashish.
The concept of this portal is the result of a belief that every bride and groom and their families should have access to the best wedding planning resources available in their city to match their tastes and wallet.
Since internet is the medium of today, tomorrow and thereafter in every household, Ashish believes, that the concept will gain momentum among Indians soon.
"In India, there is a lot more social premium attached to weddings as they carry with them the name and honour of the two families, especially the side hosting the wedding event. The objective clearly is to ensure that planning a wedding and making it a success is an option available to all those who log onto BigIndianWedding.com. Everyone should have the luxury of getting a dear one married with ease, using the most appropriate and cost effective resources at their disposal to match their wallets." he feels.
The portal's uniqueness lies in the simplest of concepts - budget and needs that are unique and the portal caters to all unique needs. Simply put, there is no other platform in India that brings hundreds of wedding planning vendors and the users of their services to help create highly customised solutions for weddings. The website provides listings of over 1000 vendors in over 25 categories and sub-categories along with reviews from users.
The portal is not just a perfect place for the modern girl who is stylish, traditional, and wants value for money services and products to start her wedding planning search, but it also is a great platform for small and medium sized service providers to reach out to new customers in newer markets not only domestically but also globally.
But what has led Ashish to start this venture as most of the Indians still believe in traditional marriages? Ashish shares, "BigIndianWedding.com aims to simplify the wedding planning process by researching and mapping out the best possible vendors in each category. We then present our selections to our couples, allowing them to choose the best vendor to suit their personal style. We also bring you regular advice from leading lights in the fashion, make up, hairstyles, wedding planning, fitness industry and more so you can make your special day as unique as you. In addition, service providers can announce special deals, sales and promotions on the website at very short notice and at a minimal cost. Service providers can also reach out to thousands of registered users of BigIndianWedding.com with customised email offers."
He further adds, "Compared to other advertising and promotional mediums we offer advertisers access to new customers along with a global reach at a fraction of the cost. In the very near future, we will be diversifying into other revenue generating activities besides advertising."
As for the future of the portal, Ashish expects it to be the first name to occur in the minds of people when they plan a wedding. The USP of BigIndianWedding.com is to cut across sensibilities, regions, demographics and purchasing power and become the most visited and most relied upon resource for wedding planning
Cheers! Team Renaissance PR " Nurturing Relations"