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My purpose behind writing such a story is to share the trauma that this brand building industry is facing in this crucial and harsh time of recession. This is not at all new to anyone of us, but yes it will definitely make you think again on the same specially agencies like us, I mean the smaller and mid sized PR agencies.
The heat of recession is now becoming worse for almost everyone and so all the companies are striving hard towards the cost cutting measures. Advertising, direct marketing, Public Relations and online initiatives are some of the important tools which are generally considered for company’s their brand building exercise and cost wise it is in descending order. Advertising companies are the first to feel the heat of this recession and now its PR agencies chance to feel the heat.
When a company starts the cost cutting measures, branding is treated as the biggest culprit and advertising is the first amongst other branding vehicle. Now situation is worsening day by day and now PR agencies are facing the heat at the optimum level.
Big agencies have been asked by the corporate either to reduce the retainer fee or stop the project. This is how smaller agencies pop up in the scene as they can provide the similar kind of work for the corporate at the low cost. This will not only save money for the corporate but also help in continuing the brand building exercise for them.
Why should you do an exhaustive PR exercise for your organization in this period?
a) It will save huge amount of money for your organization.
b) It will help you to do your brand building exercise.
c) It will also help you to maintain the media contacts.
d) Chances are high to get covered in maximum media as information flow is low to the journalist because of the termination of contract for most of the PR agencies.
So on and so forth.
When you are finalizing any Small and Medium PR agency, must keep the following points in your mind.
a) Are they competent enough to deliver…must meet the media relation people of that PR agency…because, when BD and servicing people are different then promises never match with the delivery.
b) Never trust the business development people…they can promise anything and everything depending upon the situation…ask for the person who is going to do the media relation on behalf of your organization.
About Renaissance Public Relations:
Renaissance, as the word suggests is the rebirth and renaissance PR is the rebirth of attitude, style, work culture, environment and of course techniques. At renaissance, we just don’t do work rather we make the people feel the importance of PR done in a positive manner. We are here to change the meaning and conception of PR through the novel techniques, unique working style and of course a wonderful youth and energetic team. We are here not just to work but to build up excellent professional relations and nurture them with the quality of trust and commitment.
Team Renaissance PR
" Nurturing Relations"