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Whenever I see Indian PR Industry, I don't know why, I remember Ayurvedic Doctors – a great profession with lots of intellect but having one of the biggest drawbacks which is keeping every information inside, with oneself as if you were so insecure of your junior taking your place… but its not like that still there is no tendency of sharing a vital technique or info with junior fellows. And I guess this is what is perhaps harming Indian PR Industry to a great extent.
"Crisis is the mother of innovation" this has been once again proved correct and ofcourse very proudly by the new entrants of this industry…they are not similar to their seniors who believe in taking journalists out for dinner or drink but strongly believe in Research, strategy, smart and hard work etc and this new breed in placing a nice and and extraordinary challenge to their seniors. They believe in content and news…not in clients demand and one has to understand it that either clients need to share some valuable info or keep quiet and let these new breed of PR to strategize first. It's the responsibility of the seniors to have trust and share their experience to mix with the enthusiasm of new generation and then see the overwhelming result that juniors bring……let them breathe….let them be free….let them DECIDE and believe in them, they will show u the RESULTS. This generation has created a huge challenge before some senior people of the industry and they are bound to follow the footprint of these new professionals.
Three cheers for the young and hardworking genre of RENAISSANCE….
Team Renaissance PR
" Nurturing Relations"