Thursday, April 10, 2008
India PR: Indian Premier League and its right mix of PR & marketing
ICL has finally woken up BCCI with a shock and forced it to think about its strategy for Indian Cricket Team and this is how IPL entered. IPL is one of the best examples of PR and Marketing mix in modern Public Relations Industry.
IPL became a hot topic for Indian and foreign Cricket fans and this way IPL has crossed the boundary of the nation though it would have Indian players majorly. IPL has managed to get Andrew Symonds as a part,who gathered huge attention in last Indian Cricket Team's tour to Australia and perhaps, this was one of the biggest reason to get the handsome 5 Crores bid.
Every Tom and Harry is busy talking about IPL in India. This has created a new wave amongst the Indian as well as multinational advertisers to rope maximum ROI after Indian victory in Australia. Lalit Modi is putting his best to make IPL successful and he need to do it if he wants to grap everyones attention before ICL comes in to the level. Why IPL is a heated issue whereas ICL is still looking for some ground ? Major reason is the involvement of top Indian Cricket players with IPL and this is how BCCI is in advantage over ICL of ZEE group.
I would advice Indian PR professionals to keep eyes open as lots of PR activities are happening in and around IPL event.
Team Renaissance PR
" Nurturing Relations"