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Tuesday, May 6, 2008
India PR: This is what an excellent PR seems to be
India PR:

One of the best example of strategic PR, that we can see is that of the DMRC, yes you read it right, I would like to share this with all my friends that the Delhi Metro had hardly spent any money on advertising since the beginning. Do you all know why? Let me tell you, the answer is very simple, "THE INTELLIGENT PR". Till today the publicity of DMRC has been done only through its strong PR team and as a PR professional I find this example to be very encouraging and it also makes me feel proud.

The latest example of a strategic move by the DMRC is saying that they are around 7-8 months ahead of the time span within which they were about to finish the first section of phase2, of the project. The other day DMRC issued the photographs of the trial run of the metro between Shahadra and Dilshad Garden. After this again we got to hear another news carrying information about how two person creating nuisance at the Jhandewalan metro station were arrested for being in the state of intoxication and creating nuisance on the metro premises. Now that is what I call intelligent PR, the first release was issued exactly at the time when the BRT (Bus Rapid Transit) was following a troubled start, and of course it was also an answer to Prof Dinesh Mohan of IIT, who has been a strong critic of the metro.As a Communication Specialist I would like to advice everyone in this field to learn the excellent strategy that has been portrayed as an example by the DMRC. It teaches that when you are strong and have a point to prove there is no one who can stop you from getting the desired publicity and fulfilling your task with pride.


Team Renaissance Public Relations
" Nurturing Relations"

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