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Friday, April 11, 2008
India PR: Deepika Padukone and her PR strategy
India PR:
This young, dynamic and talented (explained below) actress has excellent potential to be one of the most sought after the bollywood actress but what makes her extraordinary is the excellent PR skills that she pursues.

The arena of PR has become so wide that is foolish to say that the PR skills are an attribute of PR professionals only, bacuase publicity is the thing that you gain through your attitude, skills, social involvement, understanding the issue, active participation in events etc.

Although, Deepika Padukone & Sonam Kapoor started their career at almost same age and both begun with big banner films with great directors yet somewhere Sonam's identity got blurred , under the publicity that was showered upon Deepika.

Before the release of Om Shanti Om, there was no discussion about the actress, no one know who the heroine but as the film approached release, Deepika was flashed out in limelight by one and all. And then ofcourse, there is no looking back for her as her "so called affairs" will never let the spotlight move away & this exactly is what we mean by PUBLICITY.

Thus, we see that nowadays to establish oneself in Bollywood, its not necessary to have a bollywood background but what one needs is the exequisite PR skills ( which one could developed by the help of good PR professional) to establish oneslf.


Team Renaissance PR
" Nurturing Relations"

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