Thursday, January 29, 2009
Indian PR agencies are moving towards a new direction.
  Hi Folks, My purpose behind writing such a story is to share the trauma that this brand building industry is facing in this crucial and harsh time of recession. This is not at all new to anyone of us, but yes it will definitely make you think again on the same specially agencies like us, I mean the smaller and mid sized PR agencies. The heat of recession is now becoming worse for almost everyone and so all the companies are striving hard towards the cost cutting measures. Advertising, direct marketing, Public Relations and online initiatives are some of the important tools which are generally considered for company’s their brand building exercise and cost wise it is in descending order. Advertising companies are the first to feel the heat of this recession and now its PR agencies chance to feel the heat. When a company starts the cost cutting measures, branding is treated as the biggest culprit and advertising is the first amongst other branding vehicle. Now situation is worsening day by day and now PR agencies are facing the heat at the optimum level. Big agencies have been asked by the corporate either to reduce the retainer fee or stop the project. This is how smaller agencies pop up in the scene as they can provide the similar kind of work for the corporate at the low cost. This will not only save money for the corporate but also help in continuing the brand building exercise for them. Why should you do an exhaustive PR exercise for your organization in this period? a) It will save huge amount of money for your organization. b) It will help you to do your brand building exercise. c) It will also help you to maintain the media contacts. d) Chances are high to get covered in maximum media as information flow is low to the journalist because of the termination of contract for most of the PR agencies. So on and so forth. When you are finalizing any Small and Medium PR agency, must keep the following points in your mind. a) Are they competent enough to deliver…must meet the media relation people of that PR agency…because, when BD and servicing people are different then promises never match with the delivery. b) Never trust the business development people…they can promise anything and everything depending upon the situation…ask for the person who is going to do the media relation on behalf of your organization. About Renaissance Public Relations: Renaissance, as the word suggests is the rebirth and renaissance PR is the rebirth of attitude, style, work culture, environment and of course techniques. At renaissance, we just don’t do work rather we make the people feel the importance of PR done in a positive manner. We are here to change the meaning and conception of PR through the novel techniques, unique working style and of course a wonderful youth and energetic team. We are here not just to work but to build up excellent professional relations and nurture them with the quality of trust and commitment. Cheers! Team Renaissance PR " Nurturing Relations" Labels: India PR, Recession, Small and medium PR Agency in India |
Monday, January 19, 2009
Renaissance PR is the first Indian PR Agency to use its blog for Clients benefit.
 Renaissance Public Relations ( Renaissance PR) is trying to help its clients with all of its novel techniques to enhance the clients image and its reputation, which means, Renaissance Public Relations will use its corporate blog for its clients also from now onwards. By this process, Renaissance PR will help its clients to enhance its online presence and this step will also help in SEO to have its client’s presence on maximum of the online source. Megha Jha of Renaissance PR said, “Our only motto is to give our best to our clients and that inclined us to use our blog for them as well. We would not only use our blog for the regular press releases but also for the coverage that we will manage for our clients” She further added, “ This step is perhaps the first by any Indian PR Agency to utilize its corporate blog to help its clients and this is how means of Renaissance comes correctly.” Renaissance PR has initiated lots of new changes in Indian PR Industry and this is the latest one by it. About Renaissance Public Relations: Renaissance, as the word suggests is the rebirth and renaissance PR is the rebirth of attitude, style, work culture, environment and of course techniques. At renaissance, we just don’t do work rather we make the people feel the importance of PR done in a positive manner. We are here to change the meaning and conception of PR through the novel techniques, unique working style and of course a wonderful youth and energetic team. We are here not just to work but to build up excellent professional relations and nurture them with the quality of trust and commitment. Cheers! Team Renaissance PR " Nurturing Relations" |
Saturday, January 17, 2009
PT Education will train 20,000 MBA aspirants in North India.
| Indore based PT Education, India's one of the leading professional and career oriented training corporate is going to train 20,000 management aspirants for the different management examinations in North India this year. PT Education will train 20,000 aspirants for different management examinations like CAT, MAT, XAT, NMAT, and SNAP etc through its 50 odd centers in different locations like Delhi –NCR, Punjab, Haryana, Jaipur, Chandigarh, Lucknow, and Kanpur etc. situated in North India in year 2009. Founder Chairman of PT Education, Sandeep Manudhane said, "It will be our target for this year to prepare 20,000 MBA aspirants to achieve their goals in the northern part of India and this we will do through our 50 centers in this part of country." He further added "Roma Sannmukhani and Juhi Niba have topped in recent MBA exams and we hope more and more PTians would get success this year." About PT Education PT Education is an educational institution grooming the intellect of its students aspiring for entrance to various courses in elite institutions. It has completes a proud 15 years of building careers nationwide. The decade and a half old institution, PT Education, began operations from Indore and its current sphere encompasses training students for various competitive exams like MBA Entrance, Studies Abroad, MCA Entrance, Post XII Mgmt/IT/Law/Hotel Mgmt Entrance, etc. to prestigious institutes and other courses like Campus Recruitment Training programs, Personality Enhancement programs, Spoken English courses, Career counseling etc. It has more than 80 educational centers across the country, training more than 45,000 students every year, with a sterling success rate among CAT examinees (CAT toppers for 5 continuous years are from PT). Mr Sandeep Manudhane is the chairman and managing director of this prestigious educational group, and has a team of academicians and professionals managing the show brilliantly. Cheers! Team Renaissance PR " Nurturing Relations" |
Friday, January 16, 2009
CAT Topper for the consecutive 5th Year from PT Education
 Indore headquartered PT Education, one of India's leading professional and career training groups proudly announced the name of its CAT topper for the 5th consecutive year today. Like last 4 years the CAT all India topper once again belongs to PT Education. The final year mechanical engineering student Pavneet S Guliyani qualified the rigorous CAT Exam with clear 100 percentile in his first attempt from Chandigarh centre of PT Education. He was with PT Education for one and a half years enrolled for the Pinnacle Total programme. The Founder Chairman of PT Education, Sandeep Manudhane said, "We feel proud to train such brilliant minds and it is the result of our hard work and commitment that we got a topper again for the 5th consecutive year." He further added "We feel extremely delighted to make such a record for which I congratulate the whole PT family and we hope more and more PTzen would create such history in coming years. It is a testimony to our systems and processes that consistency in quality is maintained year on year, irrespective of geography." Pavneet S Guliyani, CAT Topper, 2008 said," I am very happy to experience such a moment in my life and am thankful to PT Education for its streamlined guidance that helped me achieve this moment of glory. I thank my mentors Lt Col Gurmeet Sethi and Col Kulwant Ghai for enabling this success!" About PT Education PT Education is an educational institution grooming the intellect of its students aspiring for entrance to various courses in elite institutions. It has completes a proud 15 years of building careers nationwide. The decade and a half old institution, PT Education, began operations from Indore and its current sphere encompasses training students for various competitive exams like MBA Entrance, Studies Abroad, MCA Entrance, Post XII Mgmt/IT/Law/Hotel Mgmt Entrance, etc. to prestigious institutes and other courses like Campus Recruitment Training programs, Personality Enhancement programs, Spoken English courses, Career counseling etc. It has more than 80 educational centers across the country, training more than 45,000 students every year, with a sterling success rate among CAT examinees (CAT toppers for 5 continuous years are from PT). Mr Sandeep Manudhane is the chairman and managing director of this prestigious educational group, and has a team of academicians and professionals managing the show brilliantly. Cheers! Team Renaissance PR " Nurturing Relations" |
