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Wednesday, April 30, 2008
India PR: New Hindi business daily by Dainik Bhaskar group.
India PR:

Danik Bhaskar group is all set to launch a new Hindi business daily. This will be the third one in Hindi language and first by any Hindi publishers. Hope this news paper would be different from the existing one. As we all know that Times group and Business Standard are the two different publication houses who have business dailies in Hindi. Both of the group have entered this segment recently.

This new business daily would reach the stand by this July. Yatish Rajawat, a former associate editor at Business World would be the editor of this paper. The paper may publish its Gujrati version as the group already publishes a leading Gujrati daily – Divya Bhaskar – and Gujrati is a big market for business news.

One more option for PR professionals.

Cheers!

Team Renaissance Public Relations
" Nurturing Relations"
posted by Renaissance at 10:36 PM 0 comments

Tuesday, April 29, 2008
India PR: Business dailies by Network 18 and Pearson Plc.
India PR:
Such a lot of developments happening all around us in the media industry. After the recent launch of a new financial daily by Deccan Chronicle, here's another new happening.

The London based publisher Pearson Plc. ended their 5 year old financial relationship with the Indian publisher Business Standard Ltd., to enter into a new joint venture with Network 18 Media & Investments Ltd to launch a new business daily which is supposed to be launched by a new title, by the end of 2008.So this Pearson-Network 18 joint venture will add to the current line up of 6 standalone english business dailies.

Cheers!

Team Renaissance Public Relations
" Nurturing Relations"
posted by Renaissance at 10:59 PM 0 comments

Wednesday, April 16, 2008
India PR: Financial Chronicle by Deccan Chronicle Holdings
India PR:

Here is some good news for all my friends in PR profession…….ours is such a profession where we need to be alert for all sorts of opportunity, where we can position our clients, and the launches of new newspapers and news channels is a sign of increased probability of such an opportunity……..what else do we want other than having many and varied options through which we can manage nice stories for our clients, and so finally our wishes are being fulfilled…. Till yesterday we had only five financial news papers i.e., Economic Times, Business Standard, Financial Express, Mint and Hindu Business Line, to communicate with the audience on behalf of our clients. Yesterday itself, Deccan Chronicle launched its new financial newspapers by the name of "Financial Chronicle" you can have a look of the online edition of this news paper at http://www.mydigitalfc.com/



And as we all know, CNBC is also planning to enter the print market to carve out a niche for itself also, and I am sure that it will give a good threat to the leading business dailies in India. At the same time, Times Group is also planning to launch a 24*7 business news channel, so we see that lots of changes are going on around us, indicating the kind of competition that is coming our way along with the increased opportunity……..Enjoy working…!

Cheers!

Team Renaissance PR
" Nurturing Relations"
posted by Renaissance at 12:39 AM 0 comments

Friday, April 11, 2008
India PR: Deepika Padukone and her PR strategy
India PR:
This young, dynamic and talented (explained below) actress has excellent potential to be one of the most sought after the bollywood actress but what makes her extraordinary is the excellent PR skills that she pursues.

The arena of PR has become so wide that is foolish to say that the PR skills are an attribute of PR professionals only, bacuase publicity is the thing that you gain through your attitude, skills, social involvement, understanding the issue, active participation in events etc.

Although, Deepika Padukone & Sonam Kapoor started their career at almost same age and both begun with big banner films with great directors yet somewhere Sonam's identity got blurred , under the publicity that was showered upon Deepika.

Before the release of Om Shanti Om, there was no discussion about the actress, no one know who the heroine but as the film approached release, Deepika was flashed out in limelight by one and all. And then ofcourse, there is no looking back for her as her "so called affairs" will never let the spotlight move away & this exactly is what we mean by PUBLICITY.

Thus, we see that nowadays to establish oneself in Bollywood, its not necessary to have a bollywood background but what one needs is the exequisite PR skills ( which one could developed by the help of good PR professional) to establish oneslf.

Cheers!

Team Renaissance PR
" Nurturing Relations"
posted by Renaissance at 8:23 AM 0 comments

Thursday, April 10, 2008
India PR: Indian Premier League and its right mix of PR & marketing
India PR:
ICL has finally woken up BCCI with a shock and forced it to think about its strategy for Indian Cricket Team and this is how IPL entered. IPL is one of the best examples of PR and Marketing mix in modern Public Relations Industry.

IPL became a hot topic for Indian and foreign Cricket fans and this way IPL has crossed the boundary of the nation though it would have Indian players majorly. IPL has managed to get Andrew Symonds as a part,who gathered huge attention in last Indian Cricket Team's tour to Australia and perhaps, this was one of the biggest reason to get the handsome 5 Crores bid.

Every Tom and Harry is busy talking about IPL in India. This has created a new wave amongst the Indian as well as multinational advertisers to rope maximum ROI after Indian victory in Australia. Lalit Modi is putting his best to make IPL successful and he need to do it if he wants to grap everyones attention before ICL comes in to the level. Why IPL is a heated issue whereas ICL is still looking for some ground ? Major reason is the involvement of top Indian Cricket players with IPL and this is how BCCI is in advantage over ICL of ZEE group.

I would advice Indian PR professionals to keep eyes open as lots of PR activities are happening in and around IPL event.

Happy Learning!


Cheers!

Team Renaissance PR
" Nurturing Relations"
posted by Renaissance at 5:19 AM 0 comments

Wednesday, April 9, 2008
India PR: Work culture at Indian PR Agencies
India PR:
Whenever I see Indian PR Industry, I don't know why, I remember Ayurvedic Doctors – a great profession with lots of intellect but having one of the biggest drawbacks which is keeping every information inside, with oneself as if you were so insecure of your junior taking your place… but its not like that still there is no tendency of sharing a vital technique or info with junior fellows. And I guess this is what is perhaps harming Indian PR Industry to a great extent.

"Crisis is the mother of innovation" this has been once again proved correct and ofcourse very proudly by the new entrants of this industry…they are not similar to their seniors who believe in taking journalists out for dinner or drink but strongly believe in Research, strategy, smart and hard work etc and this new breed in placing a nice and and extraordinary challenge to their seniors. They believe in content and news…not in clients demand and one has to understand it that either clients need to share some valuable info or keep quiet and let these new breed of PR to strategize first. It's the responsibility of the seniors to have trust and share their experience to mix with the enthusiasm of new generation and then see the overwhelming result that juniors bring……let them breathe….let them be free….let them DECIDE and believe in them, they will show u the RESULTS. This generation has created a huge challenge before some senior people of the industry and they are bound to follow the footprint of these new professionals.

Three cheers for the young and hardworking genre of RENAISSANCE….



Cheers!

Team Renaissance PR
" Nurturing Relations"
posted by Renaissance at 5:03 AM 1 comments

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