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Thursday, March 27, 2008
Indian PR Indutry is really growing.
Two biggest happening in Indian PR Industry.

Indian Public Relations Industry has seen two major breaks through within last 6 months. First, when Publicis acquired Hanmer & Partner and second, when ASSOCHAM recognized it as a $ 3 billion Industry and potential to grow to $ 6 billion by 2010.

Above mentioned information is more than enough to prove the tremendous potential of PR industry, it is because of this high growing rate that most of the International PR companies have begun their operation in India.

According to the report given by ASSOCHAM, the estimated size of Indian PR industry is $ 3 bn, but somehow the count of PR professionals doesn’t match and in their eyes the Indian PR industry stands somewhere around Rs 250-300 cr, only, and this is indeed quite surprising.

One of the biggest challenges that the industry has to tackle is the rate of attrition, which approximately is around 40%, and the main reason for this is the job dissatisfaction amidst its employees. It was an unofficial survey that we undertook just in order to come closer to the working of our industry and the result we got was shocking but to an extent very true. The FLATERERS have it all and others are left with nothing that is what all the executives and people at managerial level in this industry have got to say as an answer to this crucial question. Apart from this, low salary against the huge mental work plays another very important role in letting the people flee. The major reason that keeps the employees intact is the challenge associated with this industry.

We, at Renaissance PR, have been trying to keep ourselves aloof from such problem and will do every possible task to keep our employees intact. We would love to build up a relation which will not just remain professional but also comes to a stage of being ones own, their PERSONAL. That’s what we mean by “Nurturing Relations”

To read the ASSOCHAM release, please visit the link below:
Mint story:


Team Renaissance PR
" Nurturing Relations"
Tuesday, March 25, 2008
Business Query
Business Query

Do you have any query, feel free to write us and we will get back to you in next 12 hrs.
Monday, March 24, 2008
How to build better media relations?
Media Relations is one of the major points of concern in the field of Public Relations. In today's highly competitive world, everyone seems to be demanding for attention in order to reach its target audience, and this attention can only be brought by the help of media. So here given below are a few simple tips for all the readers to make a part of their work slightly easy. These tips have been shared by the most experienced people of Renaissance PR. You will not get in any of the books written for PR, but let me share it with you with the hope that it helps our readers.

How to build better Media Relations?

  • You must know the working style of media to get an insight of the readership profile and editorial policy and style.

  • You need to help the journalist to know you better.

  • You must maintain an information bank so that if anyone needs any kind of contact, can easily turn towards you.

  • You need to help the journalists in every possible way so that they can also help you. You need to be accessible to them, so that they can contact you any time they wish to.

  • Make them friends when you don't need them so that you don't seem to be selfish.

  • Give them news of wide public interest, conveniently packaged and delivered in good time.

  • Being a PR professional it is your responsibility to train your Bosses on how to tackle media.

  • Don't beg to get a story published or killed.

  • You must not be in the habit of going to the Editor for every little work you have.., even if you know him well.

You can of course use these very simple tips which have come into existence only from the day to day experience that you gain after being in the industry for a few fantastic years. This is how Renaissance serves you with their skill combined with experience an exposure. Will meet you again with something new, till then Happy Reading.

"Nurturing Relations"
Monday, March 10, 2008
Free press release distribution specially for smaller companies
Hi Friends,

If you wish to enhance your online visibility, most of the mid and small size IT companies desperately required this; there is a chance for you to distribute your press releases through many press release distribution networks.

Use the following links and submit as many press releases you want…but never forget, this will not give such impact as you must be expecting. This would not be a third party opinion about you or your company.


Team Renaissance PR

"Nurturing Relations"
Sunday, March 9, 2008
India PR / Renaissance PR and its web address
Hi Friends!
We are one of the fastest growing Public Relations Agency and our expertise is in Lifestyle, IT, Personality, Education Industry. We do Image Management for clients from these industry and now we are planning to add Real Estate and Aviation Industry in our portfolio. We are operating our services from 12 different media centers in India including National capital of of the country i.e, New Delhi and Financial Capital of India i.e, Mumbai.

Soon we would have a web address as
By the time, we would in touch with you through our blog

Team Renaissance PR

"Nurturing Relations"
Saturday, March 8, 2008
The Components of Public Relations

Following are the basic components of Public Relations:

  • Counseling: Providing advice to management concerning policies, relationship, and communications.
  • Research: Determining attitudes and behaviors of publics in order to plan public relations strategies. Such research can be used to a) generate mutual understanding or b) influence the persuade publics.
  • Media Relations: working with mass media in seeking publicity or responding to their interest in the organization.
  • Publicity: Disseminating planned messages through selected media to further the organization’s interest.
  • Employee / Member Relations: Responding to concerns, informing, and motivating an organization’s employees or members.
  • Community Relations: Planned activity with a community to maintain an environment that benefits both the organization and the community.
  • Public Affairs: Developing effective involvement in public policy and helping an organization adapt to public expectations. The term also is used by government agencies to describe their public relations activities and by many corporations as an umbrella term to describe multiple public relations activities.
  • Government Affairs: Relating directly with legislatures and regulatory agencies on behalf of the organization. Lobbying can be a part of government relations.
    Issues Management: Identifying and addressing issues if public concern that affect the organization. It can include environmental affairs.
  • Financial Relations: Creating and maintaining investor confidence and building good relationship with financial community. Also known as Investor Relations or Shareholders Relations.
  • Industry Relations: Relating with others firms in the industry of an organization and with trade associations.
  • Development / Fund Raising: Demonstrating the need for an encouraging the public to support an organization, primarily through financial contributions.
  • Minority Relations: Relating with individuals and groups in minorities or cultural groups.
  • Special Event: Stimulating an interest in a person, product, or organization by means of a focused “happening”; also, activities designed to interact with publics and listen to them.
  • Marketing Communications: Combinations of activities designed to sell a product, service, or idea, including advertising, collateral materials, publicity, promotion, direct mail, trade shows and special events.

Hope this is useful for all of you.

Team Renaissance PR

"Nurturing Relations"

Public Relations as a Process
Public relations is a process-that is, a series of actions, changes or functions that bring about a result. We can describe this in a way is to use the RACE acronym. Essentially, RACE means that public relations activity consists of four key elements:

1. Research – What is the problem?
2. Action and Planning – What is going to be done about it?
3. Communications – How will the public be told?
4. Evaluation – Was the audience reached and what was the effect?

Hope you would like this.
Team Renaissance PR
"Nurturing Relations"
Definitions of Public Relations

A few definitions of Public Relations:

  • “Public Relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between and organization and its publics.”

  • “Public Relations is the conscious and legitimate effort to achieve understanding and establishment and maintenance of the trust among the public on the basis of systematic research”

  • “Public Relations is the sustained and systematic managerial effort through which private and public organizations seek to establish understanding, sympathy and support in those public circles with which they have or expected to obtain contact”

  • Public Relations practice is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which serve both the organization’s and the public’s interest.”
Friday, March 7, 2008
Short brief of Renaissance PR
Renaissance means Revival or Rebirth and Renaissance PR is the Rebirth of contemporary PR practices. It is one of the fastest growing Public Relations Agency in National Capital of India.Our expertise is in Image Management, Media Relations, Crisis Management, Lifestyle PR, IT PR etc.

“A well planned and executed PR campaign can be the most powerful and effective of all communication tools” – Simon Sayce
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