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Monday, May 26, 2008
India PR: Renaissance PR's inputs on Some queries intented to be solved -- Part I---
Here's our inputs on first set of questionnaire. Hope this will help you to understand things clearly and would also help you in your communication strategy and process.

1) Does your organization have any specialized PR or a marketing department?
A> Yes, we do think that a specializd PR or a Marketing Depptt is a must have for every organization, big or small. In the modern competitive world, any organization which tends to have a rapid growth must have a separate and a specialized PR or a Marketing deptt.
2) What has been the tenure of operation of your firm?
A> Growth is not anymore directly proportional to the tenure of operation, but comes handy with a focused and determined goal.
3) Have your firm got any particular marketing or a PR plan(which excludes advertising)?
A> This again is one of the most important points because gone are the days when publicity used to just happen as now we need to make it happen, and the craving for positive and huge publicity needs a well planned PR programme.
4) How much of the money is being spent by your organization on advertising?
A> Advertising is the field that needs a huge chunk of money, as low budget advertising is not suitable for the present scenario, and that's where we, in PR have an upper hand, as all of us know that it is a non paid form of publicity, and anything spoken by others is more trusted as compared to the thing that one speaks for oneself.
5) Which type of advertising is most preferred by your organization –TV, Radio, Print or Non conventional forms?
A> The most effective means of Advertising is Television, because it produces the product before us in a very attractive and an interesting manner. Print and Radio are of course catching up but TV would always remain on the top. The recent trend in the industry is also of certain non-conventional forms including bill board, sms etc.
6) Does your organization have traditional business cards?
A> Not all organizations have yet done away with the traditional business cards, and according to us, any development does not signify doing away with old forms but it is always good to accept new forms along with the old ones.
7) Have you still tried the non-traditional business cards like the audio or the video ones?
A> Yes, these are now in trend and we think that most of the organizations would definitely like to try it as soon as they get an opportunity to do so, and most of them have already done so, as every organization firmly believes in growth and development.
8) Does your firm have a mission or a vision statement?
A> Every organization must have one, because it provides that motivation which any other thing or person would not. It reflects the determination and the clarity that an organization wishes to share with its publics.
9) Do you use the statement on every kind of information that is going out through any source or not?
A> Yes, one must do it, because it is not just a statement but the state of mind of the organization.
10) Do you have a Unique Selling Proposition?
A> As far as the USP is concerned, according to us, it is a very important aspect that makes that difference and another important aspect is on our part to highlight the USP in the best possible and effective manner.

Keep reading for next set of questions and our inputs on those.

Team Renaissance PR
" Nurturing Relations"
Thursday, May 22, 2008
India PR: CSR--------The New PR Trend

CSR—also called Corporate Social Responsibility, is a concept whereby organizations consider the interests of SOCIETY, by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.
In the present work scenario, every business organization, small or big is increasingly becoming aware of their responsibility, which is not anymore just economic or financial but also the social responsibility which it owes towards the society. It is so said that these organizations must play a vital role in performing their responsibilities towards the society and most of them are doing this quite easily and happily.

Let us see some brilliant examples of CSR from some of the top business houses:

According to the BW-FICCI-SEDF CSR Awards 2007, the winner is Mahindra & Mahindra. Runner-up is NTPC. Jury's special mention is Apollo Tyres, and others shortlisted are- Tata Tea, MSPL and ONGC.

Mahindra & Mahindra

The staff of M&M says that, they dedicate their Sundays to social work. Mahindra group provides books and uniforms to adopted government schools, and the staff does the tutoring. They also run a registered public charitable trust—KC Mahindra Education Trust (KCMET), which provides crants, scholarships and loans to over 50,000 deserving and needy beneficiaries. They say that the focus of their CSR has always been on appropriate education, vocational education and livelihood training, with an emphasis on the girl child. Other CSR initiatives include the Mahindra All India Talent Scholarships that are awarded to deserving, economically disadvantaged students every year, chosen through an exam. It provides Rs 15,000 to each student over three years for pursuing job-oriented diploma courses at recognized government polytechnic institutes.
The Chairman of M&M says that they aspire to make their CSR initiative more impactful. According to them the CSR activities not just contribute to the GNP (Gross National Product) but equally to the GNH (Gross National Happiness) as well.

NTPC's CSR activities draw strength from the enthusiasm of its 24.500 employees, says GM for CSR. Its CSR initiatives are in the areas of health, environment, development of the girl child, and education. More than 200 villages and over 2,500 people have benefited from NTPC's CSR activities.

Apollo Tyres
The major area of concern for this organization is to stop the increasing danger of HIV/AIDS, and this is its area of CSR. It has undertaken the responsibility of making the major uneducated class that is the truckers, aware of the consequences of the disease.

And there are various other examples because it is not just one or two but almost all such organizations who have indulged themselves in the CSR activity. It has turned out to be one of the easiest and the best possible way for every organization to gain publicity. Thus we see that it not only benefits the society but also gives equal or even more benefits to the organization.

This is the high time to add CSR in your PR activities.


Team Renaissance PR
" Nurturing Relations"
Wednesday, May 21, 2008
India PR : Media Movement

India PR : Media Movements

Some important moves that happened or is supposed to happen or has somehow been stopped is brought to you by us, just to make you aware of the fact that the media industry has also become quite shaky…..let us have a look.

  • Rajeev Dubey is rumoured to leave BW and join CNBC's yet to launch financial newspaper.

  • Anupam Goswami has left BI and joined Zee News as consulting editor.

  • Ravi Teja Sharma, who had quit BS last year to join DTZ has joined ET.

  • Shilpa Sree has quit Mint and joined Financial Chronicle.

  • Cuckoo Paul, Pravin Palande and Malini Goyal are all leaving ET to join Forbes.

  • Prasad Sangameswaran has quit BS and is joining ET.

  • Shivraj Prasad, NDTV is rumoured to be joining The PRactice as its Head - Northern region.

  • Gaurav Bhagowati has quit HT and joined Financial Chronicle.

  • Nirmalya Sen who was Asst Editor - Newsdesk with Mint has joined Financial Chronicle.

  • Yatish Rajawat has joined Dainik Bhaskar as the Editor for their yet to be launched Hindi Business Paper.

  • Amit Mukherjee has quit BT and has joined News X.

  • Mayur Shekhar Jha has joined Financial Chronicle as Corporate Editor. He was with ET as Principal Correspondent in his previous assignment.
And lots more.And last but definitely not the least, the hottest news is that
Jojo of Times Group was supposed to quit and join CNBC's Financial newspaper, where he was offered a handsome amount of 5 crores annually where half the value was to be given as stocks, but he did not quit as the Bennett & Coleman group promised to fulfill all his demands, and he has also given the post of group editor of the Times Group.
Such a lot of changes, such a lot of development, let us just wait and watch of how would this benefit the industry


Team Renaissance PR
" Nurturing Relations"
Tuesday, May 20, 2008
India PR: Some queries intented to be solved -- Part I
In the modern time a PR personnel can be very well referred to as the gatekeeper of any company as it is his responsibility to filter all information that goes out of the organization in every and any form. Thus a PR personnel is a person who always has to keep his eyes and ears open towards any type of communication process going on within or even outside the organization.Every PRO must know about certain basic questions and its answers that can help him prove his worth in order to protect, build and sustain his company's reputation and image. I present to you some easy questions that doesn't have any particular correct answer as it simply depends upon your understanding of the working of PR, there is no incorrect answer as no ones thought can be incorrect, its just more or less suitable.There are a few sets of questionnaire, and this is the first one. After you figure out your understanding for the following, then you can also turn up to the same place for knowing our suggestions on this set within 2-3 days, and also catch up for the other set. Good luck to all my friends…


1) Does your organization have any specialized PR or a marketing department?

2) What has been the tenure of operation of your firm?

3) Have your firm got any particular marketing or a PR plan(which excludes advertising)?

4) How much of the money is being spent by your organization on advertising? (Optional)

5) Which type of advertising is most preferred by your organization –TV, Radio, Print or Non conventional forms?

6) Does your organization have traditional business cards?

7) Have you still tried the non-traditional business cards like the audio or the video ones?

8) Does your firm have a mission or a vision statement?

9) Do you use the statement on every kind of information that is going out through any source or not?

10) Do you have a Unique Selling Proposition?

All those who are interested and wish to share their piece of information or their experience with others are genuinely welcome. In order to do this you can send us your answers at , and we would try to put up your answers on our blog with your name and the name of your organization.


Renaissance PR
" Nurturing Relations"
Sunday, May 18, 2008
India PR: How Public Relations can help a business organization?

“A well planned and executed Public Relation campaign can be the most powerful and effective of all communication tools.” As says the words of Simon Sayce.

The modern day Public Relations is not just a tool of communication but is a process that involves many subtle and far-reaching aspects. It has an inclusion of research and analysis, policy formation, programming, communication and feedback that an organization tends to attain from its numerous and varied publics. The concept of Public Relations can be traced back in the 1830; ever since then there have been various bodies that defined Public Relations accordingly, variedly and differently. The definitions changed with the change in the arena, with the evolution in the process and the expansion in the system. But, one such definition that can be termed appropriate to a certain extent is that of the British Institute of Public Opinion, which says-
“Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.”

Thus we see that Public Relations involve the cultivation of favorable relations for different organizations and products with its key PUBLICS through the use of a variety of communication channels. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization or product through stories in print and broadcast media. But today the role of public relations is much broader and includes:
· building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
· closely monitoring numerous media channels for public comment about a company and its products
· managing crises that threatens company or product image
· building goodwill among an organization’s target market through community, philanthropic and special programs and events.

I would thus like to explain here that while planning any Public Relations activity we must understand its objectives first and that too in a broader way. Like any other aspect of marketing promotion, public relations could be used to address several broad objectives including:
· Building Product Awareness – When introducing a new product or relaunching an existing product, we can use a PR element that generates consumer attention and awareness through media placements and special events.
· Creating Interest – A PR placement in any form can help entice a targeted audience to try the product. For example,when a company is about to come up with their IPO, a special financial initiative or information may be promoted with PR through promotional releases sent to the financial media or the investor community will help organization in image and confidence building among the financial community.
· Providing Information – PR can be used to provide customers with more in depth information about products and services. Through articles, collateral materials, newsletters and websites, PR delivers information to customers that can help them gain understanding of the product.
· Stimulating Demand – A positive article in a newspaper, on a TV news show or mentioned on the Internet, often results in a discernable increase in product sales.
· Reinforcing the Brand – In many companies the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image. Today it is even more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crises as well.
· Better Relations – Communication improves employee and management relations by keeping both in contact with each other.
· To Discourage Misinformation – One of the most important function of communication is to communicate relevant information and in the process to avoid distortions in message, and discouraging the spread of misinformation, rumors and gossips which can harm the image of the organization.

Public Relations Tools
Marketers should be aware of the tools used in the public relations function. While some marketers may prefer to handle their own PR tasks, many others will seek the assistance of outside PR professionals rather than attempt to handle these activities themselves. Skilled PR professionals offer many advantages for marketers with their two most important being: 1) their ability to understand and unearth good stories about a company and its product, and 2) their knowledge of the media market may place them in a better position to match stories to the news angles media reporters look for.
Whether handling PR internally or hiring professionals, marketers should be familiar with the tools available for public relations: Before choosing among the various tools marketers should begin by identifying their key targeted audiences (e.g., target markets) and key messages they wish to send. These should align with the messages and audiences identified for the product being promoted or corporate goals for non-specific product promotions, such as corporate image promotions.
The key messages are used in the development of public relations materials and supporting view over time and across numerous PR methods that reinforce product positioning (i.e., customer's perceptions) and reach the desired target audience.
The key tools available for PR include:
1) Media Relations
· Press Conference
· Press Visits
· Press Releases
· One on One Interactions

2) Special Events
3) News Letters
4) Speaking Engagements
5) Sponsorships
6) Employee Relations
7) Community Relations and
8) Philanthropy
Let us now have a look upon how these tools work towards improving the image of a business organization.

Media Relations
Media Relations is one of the most important aspects of PR, it is that area which is the most sensitive as well as quite difficult to handle, but a larger chunk of PR work greatly depends upon the relation that a PR personnel shares with that of media personalities. As I already said that it is a difficult part so I would like to share a couple of points that we need to keep in mind in order to build good media relations.

- You must know the working style of media to get an insight of the readership profile and editorial policy and style.
- You need to help the journalist to know you better.
- You must maintain an information bank so that if anyone needs any kind of contact, can easily turn towards you.
- You need to help the journalists in every possible way so that they can also help you. You need to be accessible to them, so that they can contact you any time they wish to.
- Make them friends when you don't need them so that you don't seem to be selfish.
- Give them news of wide public interest, conveniently packaged and delivered in good time.
- Being a PR professional it is your responsibility to train your Bosses on how to tackle media.
- Don't beg to get a story published or killed.
- You must not be in the habit of going to the Editor for every little work you have.., even if you know him well.
There are various other tools that Media Relations comprises of and being a part of a business organization, the PR professional has to attend to all these quite often. Some of the tools are:
1. Press Conferences- where a large number of Media people are invited and the top management announces some important development about the organization.
2. Press Visits or Tours- where the media is invited to visit the premises of the organization or their key venues.
3. Press Releases- An organization needs to keep the media aware of every small day to day development within it and this is done in the form of a Press Release. This keeps the media updated about the organization.
4. Interactions- other than all the above mentioned tools, the organization also arranges some interactions that has to be taken place in between a journalist and the top management of the organization.

Special Events
It is the duty of the PR personnel to organize special events on behalf of the organization and this is done to reach a specific narrow target audience and the related media. These events can be anything from the sophisticated Strawberry parties or the elegant dinners to the road shows or the agricultural welfare programmes.

It is a tool that helps the organization keep in touch and in regular contact with their relative investors, target audiences, employees, customers etc. This could be in either soft format or a hard copy. Hard copy has its own advantages as it could be used to keep at the receptions of the offices of the above mentioned target group, so that it reaches more number of people. Soft copy is easy to deliver and cost effective but, as a Communication Advisor, I feel it is advisable to have both the format of Newsletters for different categories of audiences. The newsletters can also be uploaded on the websites or the blogs of the organization so that it can reach to the maximum possible people.

Speaking Engagements
Speaking before industry conventions, trade association meetings, and other groups provides an opportunity for company experts to demonstrate their expertise to potential clients/customers. Generally these opportunities are not explicitly for company or product promotion; rather they are a chance to talk on a topic of interest to potential customers and serve to highlight the speaker’s expertise in a field. The right speaking engagement puts the company in front of a good target audience and offers networking opportunities for generating customer leads.

Companies and brands can use sponsorships to help build goodwill and brand recognition by associating with an event or group. Organization’s can examine sponsorship opportunities to find those that reach target groups, fit within a specified budget and provide sponsorship benefits that suit the marketer’s objectives. There are numerous local, regional, national and international sponsorship opportunities ranging from a local art center or theatre to the Olympics. Most organizations seeking company sponsors provide information on the variety of sponsorship levels which include data on event audience, exposure opportunities, which can include signage, T-shirts, public announcements and numerous other opportunities, receptions and much more. Marketers can use this information to help match sponsorship opportunities with the company’s objectives

Employee Communications
For many companies communicating regularly with employees is important in keeping employees informed of corporate programs, sales incentives, personnel issues, as well as keeping them updated on new products and programs. Companies use a variety of means to communicate with employees, including Intranet, email, online and print newsletters. In larger firms an in-house PR department often works in conjunction with the Human Resources Department to develop employee communications.

Community Relations and Philanthropy
For many companies fostering good relations with key audiences includes building strong relationships with their regional community. Companies implement programs supportive of the community ranging from supporting local organizations and institutions (e.g., arts organizations, community activities, parks) to conducting educational workshops (e.g., for teachers, parents) to donating product for community events and charitable fundraisers. The goal is generally to develop a positive relationship with members of the community (i.e., be known as a good neighbor). Effective community relations can help a company weather bad publicity or a crisis situation that can unexpectedly arise due to a problem with a product, unethical behavior by management, or even by false rumors. Some companies also make an effort to contribute to charitable organizations, often organizations that have some relationship to the company’s mission or to a key principal of the company.

Latest PR Trends:
Market Monitoring
Market Monitoring in recent times is done on a daily basis as monitoring public comment about an organization and its products is becoming very important especially with the explosion of information channels on the Internet. It helps us gather all the positive as well as the negative information and opinions about the organization.

Crisis Management
Crisis is a situation that can arise unexpectedly and needs to be dealt with efficiently and effectively and thus every organization has to be prepared to respond to a crisis quickly and this is the time when the effective strategy of the PR personnel could turn the crisis into an opportunity to enhance the organizations image.
It is one example that shows the reach and advancement of Internet. It has become one of the latest and the most used tool for making an organization famous and wanted, because through Blogs the PR person can do a lot of networking depending upon the kind of fame one wants to add to the organizations name.
This plays as an important external factor that affects the working of an organization, it is not new but the revision of an old concept. It poses both opportunities and threats for those involved in PR. A presence in an influential forum helps build credibility for an organization as forum members recognize a company’s effort to reach out to the public, and as a negative aspect it can cause major problems as a breeding ground for rumor and accusation. The PR professional needs to keep a constant eye on the forum so that he can easily clarify the doubts that would give birth to rumors which can prove to be Harmful for the organization.
RSS Feeds
It stands for Really Simple Syndication and it is a wonderful technology that helps keep the target audience aware about every new happening and update in the organization so that the audience do not have to make huge efforts to know the developments and the information can reach them conveniently, easily and quickly.
Search Engine Optimization
It is a very different, new but a simple method that helps maintain the position of an organization through the media outlets. The ultimate aim of every organization is to be in limelight and this is one of the easiest options available. SEO involves concerted efforts and specific techniques to attain higher ranking for the particular organization.

Thus I would like to explain it very briefly that an effective PR campaign for a business organization comprises of all the above mentioned tools and also some others that are not mentioned here like Marketing Collaterals, Event Management, Investor Relations etc.and these altogether can play a significant and effective role in winning customer goodwill on a long term basis. It can also provide right orientation to marketing, sales, advertising and even publicity; paying good dividend to the operation of business.


Team Renaissance PR
" Nurturing Relations"

Friday, May 9, 2008
India PR: 10 most important things in PR
India PR:

10 most imprtant things we should be consider in Public Relations are:

1. Public relations’ contribution to strategic decision-making, strategy development and realisation, and efficient operation of organisations.
2. The value that public relations creates for organisations through building social capital and managing key relationships.
3. The measurement and evaluation of public relations both offline and online.
4. Public relations as a fundamental management function.
5. Professional skills in public relations; analysis of the industry’s need for education.
6. Research into standards of performance among PR professionals; the licensing of practitioners.
7. Management of corporate reputation; management of reputation.
8. Ethics.
9. Integration of public relations with other communication functions; the scope of public relations practice; discipline boundaries.
10. Management of relationships.
Then also Client/employer understanding of public relations, The impact of technology on public relations practice and theory, The role of public relations in community/social responsibility programmes, International issues in public relations.


Team Renaissance PR
" Nurturing Relations"
Thursday, May 8, 2008
India PR: PRCAI got its new managing committee
India PR:

Public Relations Consultants Association of India elected its new Managing Committee for 2008-09 at an annual general body meeting held in Delhi recently. Deepshikha Dharmaraj, Managing Partner-Business Development, Genesis Burson Marsteller, has been elected President. Chetan Mahajan, GM-Finance, 20:20 Media, and Sharif Rangnekar, MD & CEO, Integral PR, have been elected Vice-President and Secretary, respectively, of the new body.
The key appointees for the Regional Chapters this year include Nitin Mantri, CEO, Avian Media, as Chairperson, North; Sayantani Roy Mukherjee, Head-South, PR Pundit, as Chairperson, South; and Dimple Kapur, Principal-West, The Practice, as Chairperson, West. The appointees for Vice Chairs include Amitesh Banerjee, Client Service Director, Comma Consulting, as Vice Chairperson, West; and Shane Jacob, Account Director, The Practice, as Vice Chairperson, South.
In the coming year, PRCAI would focus on bringing out a research study on the public relations industry, which would capture the true size, identify key growth sectors and share best practices being followed across the country.
The Association would also work with its member agencies to develop the talent in the industry and focus on continuing its informative seminars and knowledge sessions, inviting speakers from across industries to share their views on topics and issues impacting the public relations business.


Team Renaissance Public Relations
" Nurturing Relations"
Tuesday, May 6, 2008
India PR: This is what an excellent PR seems to be
India PR:

One of the best example of strategic PR, that we can see is that of the DMRC, yes you read it right, I would like to share this with all my friends that the Delhi Metro had hardly spent any money on advertising since the beginning. Do you all know why? Let me tell you, the answer is very simple, "THE INTELLIGENT PR". Till today the publicity of DMRC has been done only through its strong PR team and as a PR professional I find this example to be very encouraging and it also makes me feel proud.

The latest example of a strategic move by the DMRC is saying that they are around 7-8 months ahead of the time span within which they were about to finish the first section of phase2, of the project. The other day DMRC issued the photographs of the trial run of the metro between Shahadra and Dilshad Garden. After this again we got to hear another news carrying information about how two person creating nuisance at the Jhandewalan metro station were arrested for being in the state of intoxication and creating nuisance on the metro premises. Now that is what I call intelligent PR, the first release was issued exactly at the time when the BRT (Bus Rapid Transit) was following a troubled start, and of course it was also an answer to Prof Dinesh Mohan of IIT, who has been a strong critic of the metro.As a Communication Specialist I would like to advice everyone in this field to learn the excellent strategy that has been portrayed as an example by the DMRC. It teaches that when you are strong and have a point to prove there is no one who can stop you from getting the desired publicity and fulfilling your task with pride.


Team Renaissance Public Relations
" Nurturing Relations"
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