Renaissance PR

Following are the basic components of Public Relations:

• Counseling: Providing advice to management concerning policies, relationship, and communications.
• Research: Determining attitudes and behaviors of publics in order to plan public relations strategies. Such research can be used to a) generate mutual understanding or b) influence the persuade publics.
• Media Relations: working with mass media in seeking publicity or responding to their interest in the organization.
• Publicity: Disseminating planned messages through selected media to further the organization’s interest.
• Employee / Member Relations: Responding to concerns, informing, and motivating an organization’s employees or members.
• Community Relations: Planned activity with a community to maintain an environment that benefits both the organization and the community.
• Public Affairs: Developing effective involvement in public policy and helping an organization adapt to public expectations. The term also is used by government agencies to describe their public relations activities and by many corporations as an umbrella term to describe multiple public relations activities.
• Government Affairs: Relating directly with legislatures and regulatory agencies on behalf of the organization. Lobbying can be a part of government relations.
  Issues Management: Identifying and addressing issues if public concern that affect the organization. It can include environmental affairs.
• Financial Relations: Creating and maintaining investor confidence and building good relationship with financial community. Also known as Investor Relations or Shareholders Relations.
• Industry Relations: Relating with others firms in the industry of an organization and with trade associations.
• Development / Fund Raising: Demonstrating the need for an encouraging the public to support an organization, primarily through financial contributions.
• Minority Relations: Relating with individuals and groups in minorities or cultural groups.
• Special Event: Stimulating an interest in a person, product, or organization by means of a focused “happening”; also, activities designed to interact with publics and listen to them.
• Marketing Communications: Combinations of activities designed to sell a product, service, or idea, including advertising, collateral materials, publicity, promotion, direct mail, trade shows and special events.

A few definitions of Public Relations:

• “Public Relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between and organization and its publics.”

• “Public Relations is the conscious and legitimate effort to achieve understanding and establishment and maintenance of the trust among the public on the basis of systematic research”

• “Public Relations is the sustained and systematic managerial effort through which private and public organizations seek to establish understanding, sympathy and support in those public circles with which they have or expected to obtain contact”

• Public Relations practice is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which serve both the organization’s and the public’s interest.”